Supply Chain Link to Deforestation

Sierra quitiquit brana Dane

Supply Chain Link to Deforestation

Big brands such as Coach, LVMH, Prada, H&M, Zara, Adidas, Nike, New Balance, Teva, UGG and Fendi have multiple connections to an industry that props up Amazon deforestation. Research from 2021 shows that the fashion industry’s complex global supply chain is putting us all at risk by negatively impacting the Amazon rainforest, also known as the “lungs” of the Earth.

For example, the recent reports show that a number of well-known fashion brands have significant ties with tanneries and other companies involved in the production of leather and leather goods. The sourcing of these leather goods requires land for the cattle; thusly these brands are at risk of contributing to deforestation in the Amazon rainforest, based on their connection to these tanneries and leather sources.

The report by Slow Factory, analyzed nearly 500,000 rows of customs data. The groundbreaking analysis found multiple connections between big-name international fashion brands and tanneries or other companies directly leading to deforestation in the Amazon.

This story broke in The Guardian in late 2021. Influential figures in fashion signed on to a letter asking for the reformation of these harmful practices. I also signed this letter and recently attended a rally and march in NYC alongside Cameron Russell, Áine Rose Campbell, Renée Peters, Sinead Bovell (to name a few) and a large unified group of indigenous peoples from around the globe.

Brana Dane activist

Sierra Quitiquit hosted a sign-making gathering prior to the march at The Ned.

Making a sign

It took me a while to think of what to write on my sign, but I finally figured out that I mainly wanted to be direct and to the point with my signage.

At the rally before the march there were a lot of different groups assembled; there was even a very artistic performance with the actors in full costumes.

Supply chain rally

Have you ever attended a march before? Let me know in the comments below.

✨ Comment to Subscribe ✨


No Comments

Leave a Reply