NYSW: New York Swim Week

NYSW: New York Swim Week

Celebrating Beachside Style

Every year, the fashion world sets its sights on the vibrant city of New York for one of its most anticipated events: New York Swim Week. This yearly extravaganza showcases the latest swimwear collections from renowned designers, emerging talent, and innovative brands. Seen advertised on the big screens in Time Square, this year was the biggest show yet. From chic beachwear to cutting-edged swim technology, New York Swim Week is a celebration of style, creativity, and a deep connection to water-centric fashion.

Brana Dane walking runway for Rosina-mae during New York swim week

The Origins of New York Swim Week

New York Swim Week emerged in 2021 as a response to the growing demand for swimwear collections in the big apple and the need for a platform to showcase these designs. Inspired by the success of New York Fashion Week, the swimwear industry sought to carve out its own dedicated event, highlighting the vast potential in this specialized niche.

Since its inception, New York Swim Week has evolved into a must-attend event for designers, buyers, influencers, and fashion enthusiasts alike. Its success lies in its ability to foster innovation and push the boundaries of what swimwear can be, all while embracing the essence of summer and the joy of being near the water. Founded and organized by Evita Scoccia, this years sponsors included Smart Water, ParaDocs Hydration, Heliocare Vitamins and more. Taking place poolside at the Life Time Sky Pool Deck, the stage is quintessentially New York with great city views.

A Showcase of Diversity and Inclusivity

One of the most remarkable aspects of New York Swim Week is its commitment to diversity and inclusivity. Swimwear collections are presented in a way that celebrates all body types, ethnicities, and identities, sending a powerful message of empowerment and acceptance. The runway becomes a stage for every individual to feel confident and beautiful in their own skin, fostering a more inclusive representation of fashion as a whole.

Trendsetting Designs and Sustainable Practices

Designers participating in NYSW leave no stone unturned when it comes to creating trendsetting pieces. From bold patterns and striking colors to elegant silhouettes and intricate detailing, each collection has its own unique identity.

In recent years, the swimwear industry has also embraced the call for sustainability and eco-conscious practices. Many designers now prioritize using sustainable materials, such as recycled fabrics and bio-based textiles, to create their swimwear. For example, Rosina-Mae showed at this year’s NYSW. Her designs use upcycled materials and eco-friendly yarn. New York Swim Week has become a platform for eco-friendly innovations, encouraging other fashion events to follow suit.

Technological Advancements in Swimwear

Swimwear is no longer just about fashion; it has also become a playground for technological advancements. New York Swim Week showcases the latest breakthroughs in swimwear technology, from sun-protective fabrics to swimsuits engineered for better performance in water sports. Designers collaborate with engineers and scientists to bring cutting-edge features into their collections, combining style and functionality in ways never seen before.

A Star-Studded Show

What is the point of fashion if it’s not fun? In addition to many excellent models on the runway, this year boasted some big names such as Rachel Pizzolato, Bri Stern, yours truly, Brana Dane and many more. The event was headlined by special guest Cyn Santana and hosted by Emily Austin. There were many notable guests and influencers in attendance as well. Shift Swim did a live broadcast of the show that reached hundreds of thousands of viewers that couldn’t fit in the audience.

Beyond the Runway: Industry Networking and Social Impact

New York Swim Week is not just about what happens on the runway; it also offers a myriad of opportunities for industry networking and business collaborations. Designers, buyers, and fashion enthusiasts from all over the world come together to connect, share ideas, and establish meaningful partnerships.


New York Swim Week is much more than a runway show; it is a celebration of creativity, inclusivity, innovation, and the profound connection we have with water. As the event continues to evolve, it remains at the forefront of pushing the boundaries of swimwear design in NYC. With each passing year, New York Swim Week solidifies its position as a symbol of inspiration, transforming the world of swimwear and leaving a lasting impression on the fashion industry as a whole.

Cover Photo by Alex Barbosa


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